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Privacy Statement

Privacy policy

Please read this privacy notice carefully as it provides an explanation as to what happens to any personal data that you share with us, or that we collect from you either via this website our bookings system or email and how we at The Waterfront Inn use your personal information.

If you have any questions about this privacy notice or do not agree with it, please contact us by email by clicking here

We may change this privacy notice from time to time by updating this page. You should check this page from time to time to ensure you are happy with any changes.

We take the privacy of all visitors to this Website very seriously and therefore set out in this privacy policy our position regarding certain privacy matters on this Website.

This policy covers all data that is shared by a visitor with us whether directly via www.waterfrontinn.co.uk, our bookings system or via email.

What does this policy apply to?

This policy covers all the information we hold about you, however we obtain it. We collect information at different points during our relationship with you for example, when you browse our website, when you book a holiday with us, when you are at the venue and if you contact bookings and reservations if you sign up to our marketing communications.

What information does The Waterfront Inn collect and why?

We collect different information depending on what you want to do and how you interact with us.

In operating our Website we may collect and process the following data about you:

  1. Details of your visits to our Website and the resources that you access including, but not limited to, traffic data, location data, weblog statistics and other communication data.
  2. Information that you provide by filling in forms on our Website, such as when you register to receive information such as a newsletter or contact us via the contact us page.
  3. Information provided to us when you communicate with us for any reason.

Below we will inform you of what we use your personal data for and the reasons we need to use it.

Browsing the website:

What information is collected?

Information about your computer, such as which browser you are using, your network location and your IP address. This is done through cookies. See our Cookie Policy for more detail.

What is it used for?

Improving content

Our reasons for collecting this information:

Enables The Waterfront Inn to improve our service.

The level of information gathered is not intrusive and is only used to determine if the website works well and to enable The Waterfront Inn to improve its services.

Searching for a Room

What information is collected?

If you search for a room we will collect the following information:

  • amount of guests travelling and party make up in terms of adults and children;
  • arrival and departure dates;
  • number and type of rooms required; and
  • Where a pet-friendly room is required.

What is it used for?

All the information we request from you is needed in order to provide availability and pricing details, in relation to your search.

Our reasons for collecting this information:

Taking steps at your request prior to entering into a contract.

To ensure we can complete the performance of our contract with you

Opting into receiving newsletters and/or marketing communications

What information is collected?

If you opt-in or request marketing communications we will at a minimum collect your full name, postal address, and your email address.

What is it used for?

Sending direct marketing communications to you.

Our reasons for collecting this information:

To gain your Consent

You have the right to withdraw your consent at any time.  Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn.

Information collected when you book a room at The Waterfront Inn:

What information is collected?

If you book a room with us, we need the following information as a minimum:

  • Your name;
  • Postal address;
  • Telephone number or mobile number;
  • Email address;
  • Arrival and departure dates;
  • Details of guests travelling with you
  • Room required including pet-friendly;
  • Financial details for payment (these details are not stored)

 

What is it used for?

All of the information we request from you is needed in order for our reservations department to book and provide your room.  We cannot confirm your reservation without it.

If a pet-friendly room is required the information is used to ensure that The Waterfront Inn complies with the request.

Our reasons for collecting this information:

Performance of a Contract

We require you to provide the stated information to allow us to complete the performance of our contract with you.

We do not ask for further details of your specific requirements or any disability unless you provide us with additional information so that we can make special arrangements during your stay (including in relation to medical care).

When you have booked a room at The Waterfront Inn:

What information is collected?

History of your past and future stays at The Waterfront Inn

What is it used for?

Understanding your personal preferences for rooms so we can offer you relevant services and promotions, and to enable us to tailor and personalise your experience and product recommendations with regards to staying at the venue in the future.

Our reasons for collecting this information:

Legitimate Interests of The Waterfront Inn to continue to offer better customer service and to help you rebook quicker in future.

Information collected while you are staying at The Waterfront Inn

Security measures whilst at the venue and using its facilities

What information is collected?

CCTV is in place at throughout the venue, including the bar and restaurant, function and games rooms, beer garden and terrace to monitor and maintain safety of all.

What is it used for?

We use CCTV footage to assist in monitoring and maintaining safety within our premises.

Where necessary this footage may also be shared with the authorities for law enforcement purposes.

Our reasons for collecting this information:

The legitimate interests of The Waterfront Inn to ensure the safety of guests and employees at the park, and to assist with law enforcement if required.

This footage may also be used to exercise and defend our legal rights.

Contact with a member of staff whilst staying at The Waterfront Inn

What information is collected?

If you are in touch with a member of staff during your stay to report an issue, fault or complaint the following information will be collected in the case of reporting a fault or problem then this information will be recorded in our daily maintenance book.

  1. Room Name
  2. Nature of enquiry.

 

What is it used for?

This information is used to resolve the enquiry, or progress a complaint as appropriate.

This will be recorded in the relevant recording systems.  The information is also used in case there is a future complaint or claim.

Our reasons for collecting this information:

The legitimate interests of The Waterfront Inn to provide customer services and provide you with an appropriate response to your query.

Incidents/Accidents at The Waterfront Inn

What information is collected?

Records of accidents and treatments received

What is it used for?

We are required by law to keep a record of accidents and treatments.

The information is also used in case there is a claim about the cause of the accident and/or the treatments received.

Our Legal Grounds for collecting information:

Required by law and in order to exercise and defend our legal rights.

In Summary:

The information that we collect and store relating to you is primarily used to enable us to provide our services to you. In addition, we may use the information for the following purposes:

1) To provide you with the information requested from us relating to our products or services and to provide information on other products, which we feel, may be of interest to you if you have consented to receive such information.

2) To meet our contractual commitments to you.

3) To notify you about any changes to our Website, such as improvements or service/product changes, that may affect our service.

4) If you are an existing customer, we may contact you with information about goods and services similar to those, which were the subject of a previous sale to you.

5) We may contact you about goods and services by any of the methods that you consented to at the time your information was collected.

6) If you are a new customer, we will only contact you when you have provided consent and only by those means you provided consent for.

7) If you do not want us to use your data you will have the opportunity to withhold your consent to this when you provide your details to us.

8) Please be advised that we do not reveal information about identifiable individuals to our advertisers but we may, on occasion, provide them with aggregate statistical information about our visitors such as your area of residence or age group.

How The Waterfront Inn Store your personal data

1) We transfer data that we collect from you to locations outside of the European Economic Area for processing and storing. In addition, it may be processed by staff operating outside the European Economic area that work for us or for one of our suppliers. For example, such staff may be engaged in the processing and concluding of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all reasonable steps to make sure that your data is treated securely and in agreement with this privacy policy.

2) Data that is provided to us is stored on our secure servers. Details relating to any transactions entered into via our site will be encrypted to ensure its safety.

3) The transmission of information via the Internet is not completely secure and therefore we cannot guarantee the security of data sent to us electronically and the transmission of such data is entirely at your own risk. Where we have given you (or where you have chosen) a password so that you can access certain areas of our site, you are responsible for keeping this password confidential.

Targeting communications 

We use screening techniques to ensure that the communications and offers we send you are personalised, relevant and timely.  We do this because it allows us to understand your background and the background of our guests and enables us to improve your experience.  We also do this so that we can communicate with you in the way that suits you best and to help ensure that you only receive communications and offers that are likely to be of interest to you.

As part of our profiling activities, we will take into account factors such as geographic, demographic and other information relating to you so that we can better understand your interests and preferences. To do this we may use additional information from third party sources when it is available.

Marketing

So that you are the first to hear about our exciting new offers and facilities, we may send you information by post, email, SMS (unless you have asked us not to do so).  When you book your stay at The Waterfront Inn you have the option to opt out of our marketing communications.

If you have given us your consent to receive marketing communications by email, are customers of ours or you have previously asked us for information about our breaks or experiences, we may also send you this information by email. However, in every marketing email message we send you, we will give you the opportunity to unsubscribe from our mailings altogether.

We also use your personal information to tailor the marketing communications we send to you.  For example, we track your booking history with us in terms of the accommodation you choose in order to build a picture of the things you like and dislike.  This enables us to provide you with a more personalised service, and give you information about offers, which are more likely to be of interest to you.

We do not provide your personal information to external organisations for their own marketing purposes without your explicit consent.

If at any time you do not want your information used for direct marketing purposes or if you decide that you no longer wish to receive marketing emails from us, please either follow the unsubscribe link in one of our marketing email messages or contact us on 01237 473263. Please note that if you have a forthcoming booking we will send you service-related emails, even if you have unsubscribed from marketing communications, as this is important information you will require for your break.

How long do we keep your information?

We only hold your personal information for as long as is necessary to provide agreed services to you unless there is a requirement to hold that information for a longer period including for the purposes of satisfying and legal, accounting or reporting requirements.

Our booking system (RMS) will hold your personal data for 2 years live and then in cloud storage for a period of 7 years.

CCTV data will be held in line with our licensing conditions for up to a month.

Data Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and keep secure the information we collect, including locked cabinets, data encryption and electronic password protection.

If at any point you suspect or become aware of a security incident please forward the communication to us or report the incident by email to accommodation@waterfrontinn.co.uk

If you have been the victim of a fraudulent transaction please always contact the police and/or your bank in the first instance to ensure your own finances are secure.

How to get copies of your information

To request details of the personal information that we hold about you please email us at accommodation@waterfrontinn.co.uk

 

Amending your information

If your details change, or if you think any information we have about you is wrong or incomplete, please inform us via email as soon as possible accommodation@waterfrontinn.co.uk . We will correct or update any information as soon as we can.

Complaints 

If you do not think that we have processed your data in accordance with this notice, please contact us by email at mailto:accommodation@waterfrontinn.co.uk

If you are not satisfied with our response, you can refer the matter to the Information Commissioner’s Office. Information about how to do this is available at www.ico.org.uk.

 

Who do we share this information with?

We may share your personal information with our suppliers, which covers companies from IT services, and third parties. They only use the information to provide their services to us (such as email marketing and website analytics). We only give them the information that they actually need. We always keep control of your data and our suppliers must act in accordance with our instructions.

Some of our suppliers are based in countries outside of Europe, including the United States and we require them to keep data secure in accordance with EU and UK Laws on Data Protection.

In some circumstances, we may have to disclose your personal information by law, because a court or the police or other law enforcement agency has requested it using the appropriate channels.

Disclosure of your information

1) Where applicable, we may disclose your personal information to any member of our group. This includes, where applicable, our subsidiaries, our holding company and its other subsidiaries.

2) We may also disclose your personal information to third parties.

3) Where we sell any or all of our business and/or our assets to a third party.

4) Where we are legally required to disclose your information.

5) To assist fraud protection and minimise credit risk.

RMS 9+ is the fully integrated cloud-based Property Management System.

The following terms and conditions shall apply to customers/properties (“Braddicks Holiday Centre”) that are processing online bookings through the RMS online module.

  1. RMS Online distributes the Braddicks Holiday Centre accommodation rate, inventory and availability information supplied by Braddicks Holiday Centre to online sales platforms chosen by Braddicks Holiday Centre.
  2. RMS Online acts solely as an intermediary between Braddicks Holiday Centre and the online sales platforms.
  3. RMS Online receives booking information from those online distribution platforms.
  4. Although RMS Online uses reasonable skill and care in performing its services it does not verify if, and cannot guarantee that, all information is accurate, complete or correct.
  5. Bookings received through RMS Online from guests are received on behalf of Braddicks Holiday Centre.

RMS data centres are SSAE16 (SOC1) Certified, meeting industry-recognized requirements for security and reliability. The exhaustive, third-party certification assessment included extensive testing of the control objectives and activities at all RMS data centre facilities, including oversight by executive management, operations and customer service, development and information technology organization, human resources policies and procedures, and risk assessment monitoring.

Additionally, the centres are self-certified with the U.S. Department of Commerce’s U.S.-European Union (EU) Safe Harbor framework, verifying that RMS meets the EU’s adequacy standard for data and privacy protection. Self-certification and participation in the Safe Harbor framework is entirely voluntary.

The facilities are located in private N+1 data centres outside fault and liquefaction zones. The facility is designed and constructed to sustain a seismic event while maintaining business functions and boasts low latency through superior connections to robust fibre optic loops, 55mW of existing electrical capacity, 45 on-site generators with .5-million gallons of on-site fuel storage, and a carrier vault system supported by more than 50 miles of embedded, secure conduits.

Data Security
  • Cisco firewalls on network interfaces
  • SSL data encryption between client and RMS application server
  • Individual client credentials for SQL and shared data

 

Payment processing services enable this Website to process payments by credit card, bank transfer or other means. To ensure greater security, this Website shares only the information necessary to execute the transaction with the financial intermediaries handling the transaction.

Some of these services may also enable the sending of timed messages to the User, such as emails containing invoices or notifications concerning the payment.

Sage Pay (Sage Pay Europe Limited)

Sage Pay is a payment service provided by Sage Pay Europe Limited.

Personal Data collected: various types of Data as specified in the privacy policy of the service.

Place of processing: UK – Privacy Policy

This type of service has the purpose of hosting Data and files that enable this Website to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of this Website. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

Our web servers are located in The United States in a secure dedicated server.

This type of service allows this Website to display advertisements for third-party products or services. Ads can be displayed either as advertising links or as banners using various kinds of graphics.

Clicks on the icon or banner posted on the Application are tracked by the third-party services listed below, and are shared with this Website.

For details of which data are collected, please refer to the privacy policy of each service.

Booking.com Affiliate Partner Programme (Booking.com B.V.)

Booking.com Affiliate Partner Programme is a commercial affiliation service provided by Booking.com B.V., part of the Priceline.com group.

Personal Data collected: Cookies and Usage Data.

Place of processing: Netherlands – Privacy Policy

The services contained in this section enable the Owner to monitor and analyse web traffic and can be used to keep track of User behaviour.

Display Advertising extension for Google Analytics (Google Inc.)

Google Analytics on this Website might use Google’s Interest-based advertising, 3rd-party audience data and information from the DoubleClick Cookie to extend analytics with demographics, interests and ads interaction data.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy PolicyOpt Out

Google AdWords conversion tracking (Google Inc.)

Google AdWords conversion tracking is an analytics service provided by Google Inc. that connects data from the Google AdWords advertising network with actions performed on this Website.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.

Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy PolicyOpt Out

User ID extension for Google Analytics (Google Inc.)

Google Analytics on this Website makes use of a feature called User ID. This setup allows for a more accurate tracking of Users by associating that User with the same ID over various sessions and devices. It is set up in a way that doesn’t allow Google to personally identify an individual or permanently identify a particular device.

The User ID extension might make it possible to connect Data from Google Analytics with other Data about the User collected by this Website.

The opt-out link below will only opt you out for the device you are on, but not from tracking performed independently by the Owner. Contact the Owner via the email address provided in this privacy policy to object to the aforementioned tracking as well.

Personal Data collected: Cookies.

Place of processing: US – Privacy PolicyOpt Out

Facebook Ads conversion tracking (Facebook, Inc.)

Facebook Ads conversion tracking is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on this Website.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy

Phone contact (this Website)

Users that provided their phone number might be contacted for commercial or promotional purposes related to this Website, as well as for fulfilling support requests.

Personal Data collected: phone number.

Mailing list or newsletter (this Website)

By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Website. Your email address might also be added to this list as a result of signing up to this Website or after making a purchase.

Personal Data collected: email address, first name and last name.

Contact form (this Website)

By filling in the contact form with their Data, the User authorizes this Website to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

Personal Data collected: address, email address, first name, last name and phone number.

This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.

These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

MailChimp (The Rocket Science Group, LLC.)

MailChimp is an email address management and message sending service provided by The Rocket Science Group, LLC.

Personal Data collected: email address.

Place of processing: US – Privacy Policy

This type of service allows User Data to be utilized for advertising communication purposes displayed in the form of banners and other advertisements on this Website, possibly based on User interests.

This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.

Some of the services listed below may use Cookies to identify Users or they may use the behavioural retargeting technique, i.e. displaying ads tailored to the User’s interests and behaviour, including those detected outside this Website. For more information, please check the privacy policies of the relevant services.

In addition to any opt out offered by any of the services below, the User may opt out of a third-party service’s use of cookies by visiting the Network Advertising Initiative opt-out page.

Google AdSense (Google Inc.)

Google AdSense is an advertising service provided by Google Inc. This service uses the “Doubleclick” Cookie, which tracks use of this Website and User behaviour concerning ads, products and services offered.

Users may decide to disable all the Doubleclick Cookies by clicking on: google.com/settings/ads/onweb/optout.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy PolicyOpt Out

This type of service allows interaction with social networks or other external platforms directly from the pages of this Website.

The interaction and information obtained through this Website are always subject to the User’s privacy settings for each social network.

This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.

 

Facebook Like button and social widgets (Facebook, Inc.)

The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy

 

Google+ +1 button and social widgets (Google Inc.)

The Google+ +1 button and social widgets are services allowing interaction with the Google+ social network provided by Google Inc.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy

Content Commenting

Content commenting services allow Users to make and publish their comments on the contents of this Website.

Depending on the settings chosen by the Owner, Users may also leave anonymous comments. If there is an email address among the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their own comments.

If a content commenting service provided by third parties is installed, it may still collect web traffic data for the pages where the comment service is installed, even when Users do not use the content commenting service.

Facebook Comments (Facebook, Inc.)

Facebook Comments is a content commenting service provided by Facebook, Inc. enabling the User to leave comments and share them on the Facebook platform.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy

This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them.

This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

Google Maps widget (Google Inc.)

Google Maps is a maps visualization service provided by Google Inc. that allows this Website to incorporate content of this kind on its pages.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy

 

TripAdvisor widget (TripAdvisor LLC)

TripAdvisor widget is a content visualization service provided by TripAdvisor LLC that allows this Website to incorporate content from that external platform on its pages.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy

Geolocation (this Website)

This Website may collect, use, and share User location Data in order to provide location-based services.

Most browsers and devices provide tools to opt out from this feature by default. If explicit authorization has been provided, the User’s location data may be tracked by this Website.

Personal Data collected: geographic position.

This type of service allows this Website and its partners to inform, optimize and serve advertising based on past use of this Website by the User.

This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioural targeting activity.

In addition to any opt out offered by any of the services below, the User may opt out of a third-party service’s use of cookies by visiting the Network Advertising Initiative opt-out page.

AdWords Remarketing (Google Inc.)

AdWords Remarketing is a remarketing and behavioural targeting service provided by Google Inc. that connects the activity of this Website with the Adwords advertising network and the DoubleClick Cookie.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy PolicyOpt Out

Facebook Remarketing (Facebook, Inc.)

Facebook Remarketing is a remarketing and behavioural targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy PolicyOpt Out

Remarketing through Google Analytics for Display Advertising (Google Inc.)

Google Analytics for Display Advertising is a remarketing and behavioural targeting service provided by Google Inc. that connects the tracking activity performed by Google Analytics and its Cookies with the Adwords advertising network and the DoubleClick Cookie.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy PolicyOpt Out